By Strydes · 15 October 2026
Planning an online store: the business decisions to make first
Know your catalogue
List your products, variations, prices and available stock. Decide who will keep that information current. Good product images and useful descriptions help customers choose with confidence.
Define delivery and fulfilment
Explain where you deliver, how charges are calculated and who handles orders. These decisions affect the checkout experience and the information a customer needs before paying.
Choose the payment and order process
Discuss your payment provider and what should happen after checkout. We scope integrations around your accounts and operational requirements; provider fees and requirements should be clear before the build.
Use a real example to shape the brief
DO NOT TOUCH is an in-house e-commerce project developed through Strydes, with a branded storefront, product collections, cart and Paystack checkout. It shows how brand presentation connects to shopping. Your store’s scope should follow your own products and process.